The use of mobile phones is very widespread and deeply rooted in the habits of many people regardless of age or social position. Needless nothing but watch as in crowded public places such as public transport or just down the street most people spend time using their mobile devices.

All these users make use of mobile applications such as messaging, games, news, business … etc. This is where comes in a very important process that will help users more easily find the possible application of our company or business. The ASO.

In this video you can see how Toni Biada, seo consultancy  of Einnova explains how important is the development of mobile applications .

What is the ASO?

The ASO is the process of optimizing a mobile application get to appear in the top search results when users search in the app stores. When visibility has an app in app stores (Apple Store or Google Play Store) greater your chances of being found by users and therefore to be installed.

On average a correct optimization can potentially increase the number of organic installations of an application between 20% and 400%, so we see that the increase in revenue can be considerable if ASO is applied correctly.

Optimizing mobile applications

Factors influencing the ASO

These are some of the factors influencing the ASO from a mobile application:

Factors ASO on-metadata:

  • Title
  • Description
  • Keywords
  • Category

Factors ASO off-metadata:

  • Facilities
  • Ratings and reviews from users
  • Linkbuilding
  • Social Media

ASO Process

Keyword Research: In this part of the process is important to know and analyze that users perform searches on the apps stores, which keywords have the power to define our Keywords for our application. Upon selecting Keywords must consider three important factors, the approximate search volume, competition number and difficulty of to rank

Optimizing landing : After the part of the selection process Keywords and considering the points we have discussed in the previous phase, we optimize the “landing page”  in order to increase its visibility within search results for Keyword elected.

Monitoring : This is the phase of ASO process in which we measure if all you have applied provides optimal results or if we make any changes at some point in the process.

It is advisable to have a good ASO process is supplemented with App Marketing campaigns to increase the number of facilities and ascend in search results.

In Einnova we help you create a mobile app for your business or company and correctly implement the optimization process in the apps stores. If you are interested do not hesitate to contact us, surely we can help.


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